Tuesday, 29 October 2019

WHAT KIND OF ARTICLES MARKETING YOU BE WRITING?

WHAT KIND OF ARTICLES MARKETING YOU BE WRITING?

This is where many people struggle, but it is the easiest thing in the world to find subjects for your articles when you have a certain amount of preparation in place beforehand. First off, think carefully about your subject. Ask yourself the following questions:
 What is your website all about?  What products do you sell?  What do you want to draw attention to?  Do you have any free gifts you want to give away?  What is the nature of those free gifts?  What type of people do you want to attract?  What do you really want to let people know more about?
These should give you a head start for some good article ideas. What you need to do now is to come up with some ideas for specific angles to write about – without promoting any part of your site whatsoever. 
This is where a lot of people make mistakes. If you have a website that sells toys, don’t talk about selling toys. People don’t want to know about that. But they would be interested in hearing about other aspects of toys.
 Here are some typical ideas that would be good to work with: 
Why do some toys sell better than others? 
 What are the benefits of wooden toys? 
 Say no to electronic toys and go for old fashioned ones again 
 Toys of yesteryear 
 Which toys are making a comeback? 
You can see that this is just touching the tip of what you could write about as well. Think about all the different angles you could use for your particular area of interest, and generate as many ideas as you can. Use that notebook! Once you get your brain going you’ll soon find you have more ideas than you could comfortably use in the near future. Think about what people actually want to know about as well. Now that might sound really obvious, but when you think about it it’s easier to come
 up with lots of ideas for articles… but it’s not so easy to select which ones are likely to get a bigger audience than others. Some of this will be figured out more easily when you start to actually write and submit your articles. Most if not all article directories have author statistics pages which you can view once you log in to your account. Keep an eye on these and you will soon be able to see which articles are being found and read more often. Look at what subjects and angles these articles are on, and see if there is a theme. Of course you also need to look at your titles and other aspects of each piece, because those could also have a bearing on why certain pieces are being read, but it does give you a head start.
What do I mean by this? Quite simply, don’t make it too short. You will see lots of articles on these sites that are barely three hundred words long. That means you will be able to read the whole thing on your computer screen without scrolling. That might seem to be a good thing, but believe me when I say an article that short won’t have any meat in it at all. If you want to write good articles – and I mean GOOD ones that people want to read – then you need to stick to around 500 words at the very least. I would say 500 to 600 if you can. This is a nice length because it allows you some room to tell people a little bit about the subject. And yet it isn’t enough to tell them everything. The idea here is to whet their appetite and make them want to click through to your website to find out more. Think of your article as the appetizer. To get the main course – i.e. more information – they will need to go to your website.
 But if they like what you wrote and they notice your name, they will remember you when they come across you again. And we all know that despite its size, the internet can be amazingly small at times. If they see you again, they may well decide to follow your advice and visit your website then. So go for a reasonable length of article and think of it as an investment into the future of your business, as well as hopefully getting a good result now. You won’t regret it.

FIGURING OUT WHERE TO SUBMIT YOUR ARTICLES TO
It’s up to you whether you want to submit your articles to as many sites as is humanly possible, or whether you want to focus on just two or three. If you subscribe to the theory that Google penalize all duplicate articles and you don’t want that to happen, then submit each article to one site only. You will then need to rewrite each one for each separate directory you want to target. Since you need to create a new account at every article directory you want to submit to, it can actually be quite a task to get started with more than a couple anyway. It’s up to you which sites you want to focus on, but there are a few you absolutely should not miss out on. The first is Ezine Articles.com, which is undoubtedly the most popular one as far as Google is concerned. Buzzle.com is another good bet, and Search Warp.com would be my third pick. If you start with these three, you can then add more as and when you feel able to. But these always tend to rank rather well in the search engines, and if you want your articles to receive the best possible degree of attention, you’ll want them to be on page one of those results and no lower down if possible. Don’t dismiss the thought of using article directories that are dedicated to the specific subject you are writing about though. For example, there are a few medically related article directories out there which only publish articles on those subjects. You will find that these directories tend to attract less in the way of traffic, but the people who do use them have a definite interest in that subject, so you are more likely to get more interest in what you have written as a result. And possibly more click throughs to your website as well. To find these sites, simply go to Google or another search engine of your choice and type in something along the lines of “[subject] article directory”, replacing the [subject] part with your choice of subject. Try it with and without those quote marks too. If you can add one or two specialist directories to the mix like this, you may well get even more impressive results.

WHATEVER YOU DO… DON’T FORGET THE EDITING
Every single time you finish an article, you’re going to want to get it out there on the internet as soon as you possibly can. But hold on a second. Don’t forget that it’s not just there to create a backlink. It’s there to grab readers and get them interested in your subject – the subject that is related to what you are selling. That means you need to be absolutely certain that your writing is top notch and it isn’t going to let you down. Check all your facts, read through everything as thoroughly as you can and make sure you haven’t thrown in any spelling errors. It is usually worth waiting for a day or two to edit what you have written, instead of publishing it straightaway and then spotting errors once it is live on the internet. Another part of editing that is very important has to do with the format of your article. Don’t fall into the trap of using lots of long sentences or paragraphs. When people are reading an internet page they like it to be easy to look at. Think short sentences and break it up as much as you can. Bullet points are great for doing this, and they have the added bonus of drawing the eye inwards and attracting more interest to your article.

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