Affichage des articles dont le libellé est WHAT IS ARTICLE MARKETING?. Afficher tous les articles
Affichage des articles dont le libellé est WHAT IS ARTICLE MARKETING?. Afficher tous les articles

mardi 29 octobre 2019

WHAT IS ARTICLE MARKETING?


WHAT IS ARTICLE MARKETING?

Article marketing is not just the art of writing articles and submitting them to the article directories. Let’s not forget that these directories hold thousands upon thousands of articles on all kinds of subjects. With that in mind, it’s not enough to simply write an article and submit it all over the place. What you need to do is to write great articles that will attract attention. You will of course get a link back to your site from every submission you make (more about backlinks in a moment) but you still need to get as many eyeballs on your article as possible. This is because you want to turn readers into visitors. So let’s go through the most important steps you need to follow every time you put a new article together. If you become familiar with these and follow them without fail, you’ll soon find that article marketing really can be easy.

UNDERSTANDING BACKLINKS 

Okay, let’s start with those backlinks. What are they exactly? Well each article you write will include a resource box at the end, and every one will include a link to your website. This could be to a particular and more relevant page of your site, or simply to the home page. It depends on what the article is about and where you want your visitor to go to straightaway. But backlinks will get you noticed by the big search engines – the very same search engines that enable you to rank higher in the search results and be seen by more and more people. Now some people have said that you can no longer submit exactly the same article to more than one article directory. If you do, Google will ignore all but one of them and you will have wasted your time in submitting your articles all over the place. This is true in a sense, because those other articles will not get positioned in the search results. But you will also find that if you submit the same article ten times, you will still get ten backlinks to your site. And the more backlinks you have, the more they can help your site ranking. And once you learn how to add rewriting skills into your article marketing strategy, you’ll be appearing all over the place in Google anyway! Read on to find out more about this later on in the report.

WHY DO YOU NEED A GREAT RESOURCE BOX?

Your resource box is your link to your website. Think of it like a small classified ad. You only have a certain amount of space to get your message across. If it is boring or dull or even just straightforward, you aren’t likely to get much of a response – even if your article is a really good one. It needs to speak to the reader – so reach out and grab them. Think about the resource boxes you have read that have attracted your attention. One of the best things to say in a resource box is that you have a freebie to give them which the reader can get by going to your website.

If you are going to do this you should link directly to the page which has more information about it. Don’t make the mistake of linking to the home page and then leaving your reader to figure out where they need to go. That is one sure fire way to lose someone for life. They’ll get annoyed and frustrated and probably wonder why you haven’t been more helpful. Not exactly the best way to convert an interested reader into an eager customer is it? Make sure you don’t waste words either. Make your spiel short and snappy, and experiment with attracting attention in a different way by starting out with a question. Something like this, perhaps:
“Would you like to earn double what you do now?”  “Are you getting all the information you need about internet marketing?”  “How can you find a second income online?” And so on. You get the picture. Draw them in and then give them a link that will lead them to the information they want and need. The one thing you shouldn’t do is to try and sell something from your resource box. Once you have written it, read it through and make sure there are no prices mentioned anywhere. The only thing you can mention in terms of what something might cost is one word – FREE. Everyone likes getting something for nothing, and since a free report or eBook is easy to make available with no actual cost to you, it’s a no brainer to include one of these as an offer in your resource box. The other thing to make sure you do is to make the link to your website clickable. This does take a little more work, but it is worth doing because you are making more work for people if you don’t do this.
Think about it for a moment, because understanding this tiny aspect really does make article marketing so much easier for you. If you write something like this – “visit my website, www. Mywebsite.net now and grab your free report!” – people will have to copy and paste the address into their address bar. Now I know that only takes a moment and it’s not exactly difficult to do, but it will put some people off doing it. You will actually lose out on visitors simply because you haven’t made that address clickable. Some websites will have their own ways of entering a clickable address so be sure to read the terms, conditions and guidelines for each and every article directory you use to be sure you are doing it right for each one. Don’t assume it is always done in the same way
Notice the blue clickable link? It may show up slightly differently online but it has exactly the same function. You will usually find it has blue lettering but the line underneath doesn’t show up. The main thing is that people can see it and click on it to be taken to your website. No copying and pasting required – perfect. And here is how you do it. The red words will form the clickable part of the link, so to get the above example here is what you would do: “Visit my website, www.mywebsite.net to grab your free report now!” Now it can be made so much better too, because we can make the red words (the clickable part) into something other than the address. It will still be clickable, but it will be a clickable part of the whole sentence, rather than being the address itself. Notice how the red words change: “Visit my website to grab your free report now!” This gives you the following sentence – “visit my website to grab your free report now!” – which is far smoother, cleaner and still very much clickable and easy to use by the reader. And that is exactly what you want to have at the bottom of every article you write. All you need to do is reword it as desired to make it perfect for your own specific needs.
THE POWER OF A STRATEGY Article marketing can be as easy or as hard as you want to make it. If you want to take the easiest route imaginable – and who wouldn’t – then you need to have a proper strategy for getting the best possible results. As we’ve said already, you can’t just write a single article and expect to get a deluge of visitors to your website. You need to do more than that – much more. If you visit Ezine Articles, one of the best known article directories of all, and look up some of the most published authors on there, you’ll see that they have articles ranging in the THOUSANDS. Now before all the blood drains from your face at the thought of having to write so many articles, don’t panic. There are ways to make this task much easier, and I’ll reveal the best one a little later on. But as a starting author you should focus on getting those first few articles up and running. Regular effort is what is needed here, and once you get a system in place you will find that the number of articles you have out and about for people to view can soon swell to impressive numbers. So – first of all, get yourself a small notebook than you can use as an ideas notebook. Why should you do this? Well, regular article submissions to these sites mean writing articles on a regular basis. And if you are going to do that, you need to be able to do something every day if you can. It’s no good having a target to write a dozen articles a week and leaving it until the weekend to get everything done. So why the notebook? Well, it makes things a lot easier if you can simply grab a ready made idea and start writing about it straightaway. If you have to spend some time sitting there thinking what to write about you will find the whole task much more tiresome. Keep that notebook handy and jot down ideas as and when they come to you; if you do this you’ll find you will never struggle for ideas and building up those articles on the sites will be a whole lot easier as a result. Moving on, is there any set number of articles you should be writing every day? The answer is ‘not really’ – it all depends on how quickly you want to build up a significant body of articles on the article directories, and how much time you can devote to writing them each day. But even if you only write one a day you’ll still have thirty of them doing the rounds after just one month, so make the time wherever you can. The results are worth it.

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